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"attractiveness" (Pronounce)
 
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 Comment
This refers to attributes of software (product) intended to make the software more attractive to the user, such as the use of colour and the nature of the graphical design. [ISO/IEC 9126-1 (draft)]
1 definition was found:
 
 Definition
The capability of the software product to be attractive for the user.
 Source
ISO/IEC 9126-1 (draft)
 
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